Short for Alpha Horn Reborn, AH2 Hospitality Group exists at the intersection of reverence and innovation. Time-honored traditions are distilled into their purest, most essential forms. In every gesture, every carefully considered detail, AH2 honors the profound simplicity of genuine hospitality.
the
A visual language and brand had yet to exist. The leadership team's ultimate business goal was to position the company for a major fundraising initiative to globally expand.
I conducted intensive field research across coffee bars, restaurants, boutiques, hotels and cultural spaces to understand how we could differentiate through AH2’s distinct point of view.
As creative director, I led AH2's brand strategy across identity, content, operations, and marketing, and directed video production, all in six weeks against a typical six-month timeline. Leadership took the strategy to overseas investors. I also conceived and co-produced Smoke Meets Vine, a wine and barbecue dinner series that sold out to 30 private guests and introduced the brand to its first advocates ahead of launch.
I conducted intensive field research across coffee bars, restaurants, boutiques, hotels and cultural spaces to understand how we could differentiate through AH2’s distinct point of view. To establish an impactful visual language, I created a scalable design system used across the entire hospitality portfolio and established operational guidelines for maintaining brand consistency at scale. Smoke Meets Vine was my concept. I sourced the partnership with rising-star San Francisco winemaker David Castleberry and co-produced a wine and barbecue dinner leading up to the brand launch, designing its identity, social, and email campaigns.
Led creative and product strategy, following the development of a complete design system using Figma, Claude, and rapid visualization to deepen engagement and improve user onboarding and perception.
Redesigned Moxielash's sales page while simultaneously redesigning the brand and restructuring operations with a documented process for the creative team.
Contributed to Mozilla's milestone rebrand, designed microsites and created a multitude of assets for the marketing team.
Designed the brand for the inaugural San Francisco Juneteenth parade.
Designed and developed an accessible-luxury brand from scratch to position AH2 Hospitality Group for global expansion.