Short for Alpha Horn Reborn, AH2 Hospitality Group exists at the intersection of reverence and innovation. Time-honored traditions are distilled into their purest, most essential forms. In every gesture, every carefully considered detail, AH2 honors the profound simplicity of genuine hospitality.

A visual language and brand had yet to exist. The leadership team's ultimate business goal was to position its brand for global expansion and fundraising initiatives—and fast track an aggressive 6-week timeline to deliver what typically takes 6 months.

I crafted AH2's identity to reflect elevated  design with maximum simplicity that speaks with a bold visual dialect, while pairing it with the warmth of “pie on Sunday”

I conducted intensive field research across coffee bars, restaurants, boutiques, hotels and cultural spaces to understand how we could differentiate through AH2’s distinct point of view.

To establish an impactful visual language, I created a scalable design system used across the entire hospitality portfolio and established operational guidelines for maintaining brand consistency at scale.

San Francisco's Rising Star Wine Maker David Castleberry was the inspiration for a partnership campaign I crafted paring barbecue and wine to kickoff a series of wine dinners leading up to the brand launch. Accessible expertise that educates without condescending, welcomes without compromising standards.