About

How i am built

I’m a design romantic with the brain of a systems thinker. Early years spent taking electronics apart forged a obsession with how things work—and how they should feel. I build design frameworks and brand systems for companies like Mozilla, Method, and Expedia, grounded in deep human research. My focus is simple: interrogate every decision to map to serving the user. The natural outcomes spark emotion on-screen and in the room before requesting action.

MADE

CREATIVE DIRECTION | UX/UI

Led the UX, creative and product strategy while building a complete design system using Figma, Claude, and rapid visualization methods of design thinking.

MOXIE LASH

CREATIVE DIRECTION | UX / UI

Redesigned Moxielash's sales page while simultaneously redesigning the brand and restructuring operations with a documented process for the creative team.

MOZILLA

UX / UI | BRAND ARCHITECTURE

Contributed to Mozilla's milestone rebrand, designed microsites and created a multitude of assets for the marketing team.

SF JUNETEENTH

BRAND ARCHITECTURE

Designed the brand for the inaugural San Francisco Juneteenth parade.

AH2

BRAND ARCHITECUTURE

Designed and developed an accessible-luxury brand from scratch to position AH2 Hospitality Group for global expansion.